Nancy E. Spears: search on Z-Library

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1

Measuring Attitude toward the Brand and Purchase Intentions

Spears, Nancy, Singh, Surendra N.

Journal:

Journal of Current Issues & Research in Advertising

Year:

2004

Language:

english

File:

PDF, 1.30 MB

english, 2004

2

Frustration Theory: toward an understanding of keyword search effectiveness and consumer responses

Sun, Qin, Spears, Nancy

Journal:

Journal of Customer Behaviour

Year:

2011

Language:

english

File:

PDF, 159 KB

english, 2011

3

On the Use of Time Expressions in Promoting Product Benefits: The Metaphoric and the Literal

Journal:

Journal of Advertising

Year:

2003

Language:

english

File:

PDF, 2.56 MB

english, 2003

4

The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress

Spears, Nancy, Ketron, Seth, Cowan, Kirsten

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 387 KB

english, 2016

5

Generating a Visceral Response

Amos, Clinton, Spears, Nancy

Journal:

Journal of Advertising

Year:

2010

Language:

english

File:

PDF, 230 KB

english, 2010

6

Determinants of banks selection in USA, Taiwan and Ghana

Blankson, Charles, Ming‐Sung Cheng, Julian, Spears, Nancy

Journal:

International Journal of Bank Marketing

Year:

2007

Language:

english

File:

PDF, 123 KB

english, 2007

7

Understanding Compulsive Buying Among College Students: A Hierarchical Approach

John C. Mowen, Nancy Spears

Journal:

Journal of Consumer Psychology

Year:

1999

Language:

english

File:

PDF, 1.56 MB

english, 1999

8

Reasons behind body art adoption: what motivates young adults to acquire tattoos?

Pentina, Iryna, Spears, Nancy

Journal:

Journal of Customer Behaviour

Year:

2011

Language:

english

File:

PDF, 285 KB

english, 2011

9

Time Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis

Journal:

Journal of Advertising

Year:

2001

Language:

english

File:

PDF, 1.59 MB

english, 2001

10

Twentieth century female ad images: Cultural interconnections, social learning, and the dialectical logic of advertising

Spears, Nancy, Amos, Clinton

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 458 KB

english, 2014

11

1900-2000 in Review: The Shifting Role and Face of Animals in Print Advertisements in the Twentieth Century

Spears, Nancy, Germain, Richard

Journal:

Journal of Advertising

Year:

2007

Language:

english

File:

PDF, 2.10 MB

english, 2007

12

Sounds like a heuristic! Investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay

Ketron, Seth, Spears, Nancy

Journal:

Journal of Retailing and Consumer Services

Year:

2019

Language:

english

File:

PDF, 1.05 MB

english, 2019

13

Revealing obstacles to the consumer imagination

Spears, Nancy, Yazdanparast, Atefeh

Journal:

Journal of Consumer Psychology

Year:

2014

Language:

english

File:

PDF, 384 KB

english, 2014

14

User-generated content (UGC) misclassification and its effects

Rajamma, Rajasree K., Paswan, Audhesh, Spears, Nancy

Journal:

Journal of Consumer Marketing

Year:

2019

File:

PDF, 299 KB

2019

15

Editorial Ruminations

Richard Brilliant, Kathleen Weil-Garris Brandt, Creighton E. Gilbert, Richard E. Spear, Walter Cahn and Nancy J. Troy

Journal:

The Art Bulletin

Year:

1994

Language:

english

File:

PDF, 2.14 MB

english, 1994

16

Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information

Spears, Nancy, Ketron, Seth, Ngamsiriudom, Waros

Journal:

Journal of Consumer Behaviour

Year:

2016

Language:

english

File:

PDF, 873 KB

english, 2016

17

Search quality in the financial services industry: a contingency perspective

Paswan, Audhesh K., Spears, Nancy, Hasty, Ron, Ganesh, Gopala

Journal:

Journal of Services Marketing

Year:

2004

Language:

english

File:

PDF, 599 KB

english, 2004

18

Time Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis

Journal:

Journal of Advertising

Year:

2001

Language:

english

File:

PDF, 2.06 MB

english, 2001

19

Seeking consistency between planning orientation and situational purchase mindset

Spears, Nancy, Amos, Clinton, Yazdanparast, Atefeh

Journal:

Journal of Consumer Behaviour

Year:

2016

Language:

english

File:

PDF, 239 KB

english, 2016

20

Time Orientation in the United States, China, and Mexico

Spears, Nancy, Lin, Xiaohua, Mowen, John C.

Journal:

Journal of International Consumer Marketing

Year:

2000

Language:

english

File:

PDF, 248 KB

english, 2000

21

Overcoming information overload in retail environments: Imagination and sales promotion in a wine context

Ketron, Seth, Spears, Nancy, Dai, Bo

Journal:

Journal of Retailing and Consumer Services

Year:

2016

Language:

english

File:

PDF, 977 KB

english, 2016

22

Advertising and Pseudo-Culture

Yazdanparast, Atefeh, Naderi, Iman, Spears, Nancy, Fabrize, Robert O.

Journal:

Journal of Macromarketing

Year:

2018

Language:

english

File:

PDF, 1.30 MB

english, 2018

23

West African Immigrants’ Perceptions of Advertising in General and Impact on Buying Decisions

Blankson, Charles, Spears, Nancy, Hinson, Robert E.

Journal:

Journal of International Consumer Marketing

Year:

2012

Language:

english

File:

PDF, 149 KB

english, 2012

24

On the Use of Time Expressions in Promoting Product Benefits--The Metaphoric and the Literal

Journal:

Journal of Advertising

Year:

2003

Language:

english

File:

PDF, 222 KB

english, 2003

25

The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty

Paswan, Audhesh K., Spears, Nancy, Ganesh, Gopala

Journal:

Journal of Services Marketing

Year:

2007

Language:

english

File:

PDF, 231 KB

english, 2007

26

Liar, liar, my size is higher: How retailer context influences labeled size believability and consumer responses to vanity sizing

Ketron, Seth, Spears, Nancy

Journal:

Journal of Retailing and Consumer Services

Year:

2017

Language:

english

File:

PDF, 299 KB

english, 2017

27

1900-2000 in Review: The Shifting Role and Face of Animals in Print Advertisements in the Twentieth Century

Nancy Spears and Richard Germain

Journal:

Journal of Advertising

Year:

2007

Language:

english

File:

PDF, 2.23 MB

english, 2007

28

Planned versus unplanned timing changes in payment and product receipt: Implications for sales promotion and services management strategy

Nancy Spears, John C. Mowen, Goutam Chakraborty

Journal:

Psychology and Marketing

Year:

2010

Language:

english

File:

PDF, 118 KB

english, 2010

29

Symbolic role of animals in print advertising: Content analysis and conceptual development

Nancy E. Spears, John C. Mowen, Goutam Chakraborty

Journal:

Journal of Business Research

Year:

1996

Language:

english

File:

PDF, 920 KB

english, 1996

30

Hope and Fear in an Advertisement Context: Understanding How Hope Undoes Fear

Spears, Nancy E., Blankson, Charles, Guzmán, Francisco

Journal:

Journal of Current Issues & Research in Advertising

Year:

2012

Language:

english

File:

PDF, 134 KB

english, 2012

31

Performance properties in thick film silicate dielectric layers using molecular modeling

Nancy Iwamoto, Ahila Krishnamoorthy, Richard Spear

Journal:

Microelectronics Reliability

Year:

2009

Language:

english

File:

PDF, 995 KB

english, 2009

32

Services Dominated by Maximal versus Minimal-Self Contexts: Verbal versus Visual Cues in Services Advertising

Spears, Nancy, Paswan, Audhesh K., Kahla, Marlene

Journal:

Journal of Current Issues & Research in Advertising

Year:

2006

Language:

english

File:

PDF, 1.14 MB

english, 2006

33

Haptic information processing and need for touch in product evaluation

Jha, Subhash, Balaji, M.S., Stafford, Marla B. Royne, Spears, Nancy

Journal:

Journal of Consumer Marketing

Year:

2019

File:

PDF, 300 KB

2019

34

Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model

Stafford, Maria Royne, Spears, Nancy E., Hsu, Chung-Kue

Journal:

Journal of Current Issues & Research in Advertising

Year:

2003

Language:

english

File:

PDF, 888 KB

english, 2003

35

Analogical reasoning and regulatory focus: using the creative process to enhance consumer-brand outcomes within a co-creation context

Naletelich, Kelly, Spears, Nancy

Journal:

European Journal of Marketing

Year:

2020

File:

PDF, 422 KB

2020

36

Understanding the relationship between brand loyalty, the prevailing economic environment and optimum stimulation level

Eric Van Steenburg,Nancy Spears

Journal:

Journal of Brand Management

Year:

2011

Language:

english

File:

PDF, 157 KB

english, 2011

37

Just moseying around and happening upon it versus a master plan: Minimizing regret in impulse versus planned sales promotion purchases

Nancy Spears Tom

Journal:

Psychology and Marketing

Year:

2006

Language:

english

File:

PDF, 110 KB

english, 2006

38

Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals

Ketron, Seth, Spears, Nancy

Journal:

Journal of Retailing and Consumer Services

Year:

2021

File:

PDF, 626 KB

2021

39

Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach

Spears, Nancy, Brown, Tom J, Dacin, Peter A

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 158 KB

english, 2006

40

Need for touch and information processing strategies: An empirical examination

Atefeh Yazdanparast, Nancy Spears

Journal:

Journal of Consumer Behaviour

Year:

2012

Language:

english

File:

PDF, 109 KB

english, 2012

41

Revisiting Western time orientations

Nancy Spears, Clinton Amos

Journal:

Journal of Consumer Behaviour

Year:

2012

Language:

english

File:

PDF, 126 KB

english, 2012

42

Rhetorical Analysis of Resistance to Environmentalism As Enactment of Morality Play between Social and Ecological Well-Being

Amos, Clinton, Spears, Nancy, Pentina, Iryna

Journal:

Journal of Consumer Affairs

Year:

2016

Language:

english

File:

PDF, 160 KB

english, 2016

43

Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response

Spears, Nancy, Royne, Marla, Van Steenburg, Eric

Journal:

Journal of Promotion Management

Year:

2013

Language:

english

File:

PDF, 161 KB

english, 2013

44

Understanding Compulsive Buying among College Students: A Hierarchical Approach

John C. Mowen and Nancy Spears

Journal:

Journal of Consumer Psychology

Year:

1999

Language:

english

File:

PDF, 500 KB

english, 1999

45

Understanding Web home page perception

Singh, Surendra N, Dalal, Nikunj, Spears, Nancy

Journal:

European Journal of Information Systems

Year:

2005

Language:

english

File:

PDF, 180 KB

english, 2005

46

Smoking Policies of Secondary Schools in Arizona

Nancy E. Rashak, Larry K. Olsen, Alice K. Spears, James M. Haggerty

Journal:

Journal of School Health

Year:

1986

Language:

english

File:

PDF, 500 KB

english, 1986

47

Low doses of the 5-HT1A receptor agonist 8-OH-DPAT increase ingestive behavior in late preweanling and postweanling, but not neonatal rat pups

Linda Patia Spear, Nancy A. Frambes, Greg Goodwin

Journal:

European Journal of Pharmacology

Year:

1991

Language:

english

File:

PDF, 912 KB

english, 1991

48

An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination

Holmes, Gary R., Spears, Nancy, Blankson, Charles

Journal:

Journal of Current Issues & Research in Advertising

Year:

2013

Language:

english

File:

PDF, 1.17 MB

english, 2013

49

Quality management and its relationship with organizational context and design

Germain, Richard, Spears, Nancy

Journal:

International Journal of Quality & Reliability Management

Year:

1999

Language:

english

File:

PDF, 246 KB

english, 1999

50

[IEEE Multi-Physics simulation and Experiments in Microelectronics - Freiburg im Breisgau, Germany (2008.04.20-2008.04.23)] EuroSimE 2008 - International Conference on Thermal, Mechanical and Multi-Physics Simulation and Experiments in Microelectronics and Micro-Systems - Performance properties in thick film silicate dielectric layers using molecular modeling

Iwamoto, Nancy, Krishnamoorthy, Ahila, Spear, Richard, Brouk, Emma, Gebrebrhan, Amanuel, Stifanos, Mehari, Rutter, Ed, Yellowaga, Deb

Year:

2008

Language:

english

File:

PDF, 1.54 MB

english, 2008

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